Eye Tracking for Visual Marketing
Year of publication: |
2008
|
---|---|
Authors: | Wedel, Michel ; Pieters, Rik |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 1.2008, 4, p. 231-320
|
Publisher: |
now publishers |
Subject: | Eye-tracking | Cognitive processes | Consumer behavior | Visual attention | Decision making |
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