Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Year of publication: |
February 2016
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Authors: | Meißner, Martin ; Musalem, Andrés ; Huber, Joel |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 1, p. 1-17
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Subject: | eye tracking | conjoint | choice models | incidental exposure | goal-driven processes | Conjoint-Analyse | Conjoint analysis | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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