Face-to-face donor cancellation rates (attrition) : establishing a benchmark
Morag Fleming and Rupert Tappin
Year of publication: |
2009
|
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Authors: | Fleming, Morag ; Tappin, Rupert |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 14.2009, 4, p. 341-352
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Subject: | Fundraising | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Großbritannien | United Kingdom | 2004-2006 |
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