Face Value - Eye tracking and facial coding are essential supplements to traditional measures.
Year of publication: |
2007
|
---|---|
Authors: | Hill, Dan |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 3, p. 8-15
|
Saved in:
Saved in favorites
Similar items by person
-
Emotionomics : Erfolg hat, wer Gefühle weckt
Hill, Dan, (2010)
-
Emotionomics : leveraging emotions for business success
Hill, Dan, (2010)
-
Body of truth : leveraging what consumers can't or won't say
Hill, Dan, (2003)
- More ...