Facebook: a blessing or a curse for grocery stores?
Year of publication: |
2017
|
---|---|
Authors: | Peeroo, Swaleha ; Samy, Martin ; Jones, Brian |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 45.2017, 12, p. 1242-1259
|
Publisher: |
Emerald Publishing Limited |
Subject: | Relationship marketing | Social media | Customer engagement | Retail sector | Customer empowerment |
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