Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Year of publication: |
2021
|
---|---|
Authors: | Chetioui, Youssef ; Butt, Irfan ; Lebdaoui, Hind |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 220-237
|
Subject: | advertising value | attitude | collectivism | eWOM | Facebook advertising | purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Schwellenländer | Emerging economies |
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