The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Jesús Martínez-Navarro, Enrique Bigné
| Year of publication: |
February 2017
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|---|---|
| Authors: | Martínez-Navarro, Jesús ; Bigné Alcañiz, J. Enrique |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 1, p. 52-72
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| Subject: | Social media | Facebook fan pages | Marketer-generated content | Advertising value | EWOM | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669612