Facebook practices for business communication among fashion retailers
Tomás Escobar-Rodríguez, Rocío Bonsón-Fernández
| Year of publication: |
2017
|
|---|---|
| Authors: | Escobar-Rodríguez, Tomás ; Bonsón-Fernández, Rocío |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 1, p. 33-50
|
| Subject: | Word-of-mouth | Social networks | Marketing | Communities | Fashion retailing | E-commerce | Mode | Fashion | Textilhandel | Textile distribution | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Electronic Commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-11-2015-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703050