Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Year of publication: |
2015
|
---|---|
Authors: | Manchanda, Puneet ; Packard, Grant ; Pattabhiramaiah, Adithya |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 3, p. 367-387
|
Subject: | online customer communities | online customer behavior | social networks | user-generated content | retailing | field data | Social Web | Social web | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Kundenintegration | Customer integration |
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