Facebook user's habits in getting commercial information : a study on Hong Kong students
Year of publication: |
12 March 2016
|
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Authors: | Cheung, Fanny Sau-Lan ; Leung, Wing-fai |
Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 11.2016, 3, p. 56-71
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Subject: | Facebook | social media | fan page | advertising | sales promotion | Social Web | Social web | Hongkong | Hong Kong | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects |
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