Facets of corporate identity, communication, and reputation
edited by T.C. Melewar
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Melewar, T. C. (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Unternehmenskultur | Corporate culture | Marketing | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Spieltheorie | Game theory | Reputation |
| Description of contents: |
pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.
|
Online Resource
| Extent: | 1 online resource (xvii, 233 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-203-93194-3 ; 978-1-134-13612-4 ; 978-1-134-13607-0 ; 978-1-134-13611-7 ; 978-0-415-40527-0 ; 978-0-415-40528-7 |
| Other identifiers: | 10.4324/9780203931943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499518