Facilitating trust : the benefits and challenges of communicating Corporate Social Responsibility online
Year of publication: |
2015
|
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Authors: | Stoll, Mary Lyn |
Published in: |
Handbook of research on business ethics and corporate responsibilities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7476-9. - 2015, p. 373-389
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Vertrauen | Confidence |
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