The competitiveness of CSR communication strategy in social media
Year of publication: |
2016
|
---|---|
Authors: | Jamali, Reza ; Moshabaki, Asghar ; Kordnaeij, Asadollah |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 21.2016, 1, p. 1-16
|
Subject: | social strategy | communication strategy | digital strategy | corporate social responsibility | CSR | social media | SM | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Online-Marketing | Internet marketing |
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