Factores de éxito de CRM : un estudio exploratorio en el sector bancario español : an exploratory study in the Spanish bank sector
Alternative title: | Factors of CRM success |
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Year of publication: |
2014
|
Authors: | Cambra-Fierro, Jesús ; Centeno, Edgar ; Olavarría, Ana ; Vázquez-Carrasco, Rosario |
Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 2467586-6. - Vol. 43.2014, p. 144-167
|
Subject: | CRM | Bank sector | Correlations analysis |
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