Relationship quality as an antecedent of customer relationship proneness : a cross-cultural study between Spain and Mexico
Ana Olavarría-Jaraba, Jesús J. Cambra-Fierro, Edgar Centeno, Rosario Vázquez-Carrasco
| Year of publication: |
May 2018
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|---|---|
| Authors: | Olavarría-Jaraba, Ana ; Cambra-Fierro, Jesús J. ; Centeno, Edgar ; Vázquez-Carrasco, Rosario |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 42.2018, p. 78-87
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| Subject: | Relationship quality | Customer relationship proneness | Online channel | Cross-cultural effects | Beziehungsmarketing | Relationship marketing | Mexiko | Mexico | Spanien | Spain | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.01.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011826044