Factors affecting brand values of private universities : a case study of Ho Chi Minh City University of Technology (HUTECH)
Quang Hung Le
Year of publication: |
2019
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Authors: | Le, Quang Hung |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 6.2019, 1, p. 159-167
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Subject: | Higher Education | Private Universities | Student Satisfaction | Brand Value | Vietnam | Hochschule | Higher education institution | Viet Nam | Markenführung | Brand management | Studierende | Students | Markenimage | Brand image | Privatuniversität | Private university |
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