Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity
Year of publication: |
2024
|
---|---|
Authors: | Javed, Hafiz Muhammad Usama ; Yaqub, Rana Muhammad Shahid ; Ali, Saqib ; Sulaiman, Mohammed Ali Bait Ali |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 2, p. 168-182
|
Subject: | Mall loyalty (ML) | Mall relevance | Pakistan | Shoppers' well-being (SWB) | Shopping malls | Social media celebrities (SMCs) | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Armut | Poverty | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Celebrity-Werbung | Celebrity endorsement |
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