Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective
Ramzan Sama, Jay P. Trivedi
| Year of publication: |
2019
|
|---|---|
| Authors: | Sama, Ramzan ; Trivedi, Jay P. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 11.2019, 3, p. 254-273
|
| Subject: | halal cosmetics | consumer beliefs | subjective norms | religiosity | brand love | brand loyalty | India | Indien | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kosmetik | Cosmetics | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2019.102655 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153226