The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Year of publication: |
2020
|
---|---|
Authors: | Trivedi, Jay ; Sama, Ramzan |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 1, p. 103-124
|
Subject: | Brand admiration | brand attitude | influencer marketing | message process involvement | millennials | online purchase intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management |
-
Klink, Benjamin, (2023)
-
Hanson, Sara, (2019)
-
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita, (2018)
- More ...
-
Trivedi, Jay, (2020)
-
Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective
Sama, Ramzan, (2019)
-
Sama, Ramzan, (2021)
- More ...