Factors affecting couples' decisions to jointly shop
This paper explores the factors that influence individuals' decisions to jointly shop. Drawing from qualitative interviews and relevant theories, the researchers present a model of couple's likelihood of joint shopping. The model includes utilitarian motives (product purchase relevance and perceived financial risk), hedonic motives (expected shopping pleasure with one's partner), and a situational motive (time availability), along with two moderators (gender and relationship length). Online survey respondents answer questions relative to an experimental scenario involving the purchase of furniture or electronics. Results indicate that while all variables studied are influential, expected shopping pleasure and relevance of the purchase to both parties are the most influential aspects in the decision to shop together. Additionally, for males perceived financial risk has a stronger effect on their decision to jointly shop than it does for females.
Year of publication: |
2011
|
---|---|
Authors: | Lim, Junsang ; Beatty, Sharon E. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 64.2011, 7, p. 774-781
|
Publisher: |
Elsevier |
Keywords: | Couple shopping Hedonic shopping Utilitarian shopping Social shopping Joint shopping Expected shopping pleasure |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Factors affecting couples' decisions to jointly shop
Lim, Junsang, (2011)
-
Do gambling game choices reflect a recreational gambler’s motivations?
Lindridge, Andrew, (2018)
-
Review and future directions of cross-cultural consumer services research
Zhang, Jingyun, (2008)
- More ...