Factors affecting couples' decisions to jointly shop
Year of publication: |
2011
|
---|---|
Authors: | Lim, Junsang ; Beatty, Sharon E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 774-781
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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