Factors affecting customer referral behavior in banking sector
Dr. Sabeeha Fatma
| Year of publication: |
2019
|
|---|---|
| Authors: | Fatma, Sabeeha |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 17.2019, 2, p. 147-155
|
| Subject: | customer referral | word of mouth | banking sector | service quality | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212435