Factors Affecting Customer's Preferences to Buy Cellular Phone for Local Versus International Brands : (A Case Study in Pakistan)
Year of publication: |
2017
|
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Authors: | Arif, Hajra |
Other Persons: | Ahmed, Shahbaz (contributor) ; Aslam, Muhammad Farrukh (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Pakistan | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Markenführung | Brand management | Markenimage | Brand image | Mobilkommunikation | Mobile communications | Internationales Marketing | International marketing |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing and Consumer Research, Vol. 10, 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 8, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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