Factors affecting the hotel's service quality : relationship marketing and corporate image
Wen-Jung Chen; Mei-Liang Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Wen-jung ; Chen, Mei-liang |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 1/2, p. 77-96
|
| Subject: | Relationship marketing | service quality | corporate image | hotel industry | Firmenimage | Corporate reputation | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358258