Factors affecting the urge of impulsive buying on social commerce Instagram
Year of publication: |
2020
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Authors: | Sihombing, Elvina Susanti ; Budi, Indra ; Munajat, Qorib |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 236-257
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Subject: | impulsive buying | Instagram | PLS-SEM | social commerce | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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