The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms
Kusworo Anindito and Yonathan Dri Handarkho
| Year of publication: |
2022
|
|---|---|
| Authors: | Anindito, Kusworo ; Handarkho, Yonathan Dri |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 1, p. 53-71
|
| Subject: | Impulsive buying | Intention | Moderating factor | SEM | Social commerce | Youngster | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-02-2021-1284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367791