Factors affecting trust towards online retailers in India : an empirical study
Plavini Punyatoya
| Year of publication: |
2018
|
|---|---|
| Authors: | Punyatoya, Plavini |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 17.2018, 3, p. 342-360
|
| Subject: | online retailer | satisfaction with previous interactions | perceived website quality | security and privacy policy | online retailer credibility | consumer trust | loyalty intention | regression analysis | India | Datenschutz | Data protection | Indien | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966978