Factors defining store atmospherics in convenience stores : an analytical study of Delhi malls in India
Year of publication: |
August 2015
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Authors: | Prashar, Sanjeev ; Verma, Pranay ; Parsad, Chandan ; Vijay, T. Sai |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 2.2015, 3, p. 5-15
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Subject: | Retail | Shopping malls | Store atmospherics | Factor analysis | Consumer behavior | India | Konsumentenverhalten | Consumer behaviour | Indien | Einkaufszentrum | Shopping center | Ladengestaltung | Store design |
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