Factors influencing brand loyalty in professional sports fans
Yun-Tsan Lin; Chen-Hsien Lin
| Year of publication: |
2008
|
|---|---|
| Authors: | Lin, Yun-tsan ; Lin, Chen-hsien |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 2.2008, 1, p. 69-84
|
| Subject: | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Fußball | Football | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003954653