Factors influencing consumer acceptance of internet of things technology
Chung Sim Liew (Universities Malaysia Sabah, Malaysia), Ju Min Ang (Universities Malaysia Sabah, Malaysia), Yee Teen Goh (Universities Malaysia Sabah, Malaysia), Wai Kin Koh (Universities Malaysia Sabah, Malaysia), Shy Yin Tan (Universities Malaysia Sabah, Malaysia), Ru Yi Teh (Universities Malaysia Sabah, Malaysia)
Year of publication: |
[2017]
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Authors: | Chung Sim Liew ; Ju Min Ang ; Yee Teen Goh ; Wai Kin Koh ; Shy Yin Tan ; Ru Yi Teh |
Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 186-201
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Subject: | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
Saved in:
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