Factors influencing consumer behaviour towards store brand : a meta-analysis
Year of publication: |
2012
|
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Authors: | Fan, Xiaojun ; Qian, Yi ; Huang, Pei |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 407-430
|
Subject: | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image |
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