Factors influencing consumer behaviour towards store brands : evidence from the French market
Mbaye Fall Diallo; Jean-Louis Chandon; Gérard Cliquet; Jean Philippe
| Year of publication: |
2013
|
|---|---|
| Authors: | Diallo, Mbaye Fall ; Chandon, Jean-Louis ; Cliquet, Gérard ; Philippe, Jean |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 6, p. 422-441
|
| Subject: | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770729