Factors influencing consumer loyalty towards 3G mobile data service providers : evidence from Ghana
Year of publication: |
May-June 2018
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Authors: | Ofori, Kwame Simpe ; Boakye, Kwabena G. ; Narteh, Bedman |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 29.2018, 5, p. 580-598
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Subject: | service quality | corporate image | trust | satisfaction | customer loyalty | 3G mobile data service | telecommunications | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Ghana | Telekommunikationsdienst | Telecommunications services |
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