Factors influencing consumers' attitudes and purchase intentions of e-deals
Year of publication: |
2015
|
---|---|
Authors: | Cheah, Isaac ; Phau, Ian ; Liang, Johan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 5, p. 763-783
|
Subject: | Theory of planned behaviour | Interpersonal influence | Attitudes towards e-deals | e-Deals | Perceived behavioural control |
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