Flying ahead of the airplane
Nawal K. Taneja
| Year of publication: |
2008
|
|---|---|
| Authors: | Taneja, Nawal K. |
| Publisher: |
Aldershot : Ashgate |
| Subject: | Fluggesellschaft | Airline | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Geschäftsmodell | Business model | Markenführung | Brand management | Soziales Netzwerk | Social network |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XLVII, 248 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index.SSCD STAFF: After verifying and end-stage processing, send to SSCD office for DTOC shelf 0811 |
| ISBN: | 978-0-7546-7579-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003725838