Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Abdallah AlShawabkeh, Mohammed T. Nuseir, Ahmad Aljumah
| Year of publication: |
2021
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|---|---|
| Authors: | Al-Shawabkeh, Abdallah ; Nuseir, Mohammed T. ; Aljumah, Ahmad |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 14.2021, 4, p. 470-486
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| Subject: | social media marketing | buying intention | online consumers | trust | perceived usefulness | social networking sites | e-commerce | social support | PLS-SEM model | social community | social factors | UK | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2021.116036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595864