Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications
Year of publication: |
2020
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Authors: | Yuen, Tsunwai Wesley |
Published in: |
International journal of multinational corporation strategy : IJMCS. - Olney, Bucks : Inderscience Publishers, ISSN 2059-1055, ZDB-ID 2858131-3. - Vol. 3.2020, 2, p. 130-152
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Subject: | technology acceptance model | TAM | personal innovativeness | social influence | mobile payment | mobile messaging application | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Elektronisches Geld | Electronic money | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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