Factors influencing foreign products purchase intention of Mongolian consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold
Year of publication: |
2022
|
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Authors: | Gantulga, Urandelger ; Ganbold, Munkhbayasgalan |
Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 24.2022, 3, Art.-No. 4, p. 131-140
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Subject: | Product quality | Product image | Country image | Ethnocentrism | Mongolia | Mongolei | Produktqualität | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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