Factors influencing international fashion retailers' entry mode choice
Yao Lu, Elena E. Karpova and Ann Marie Fiore
| Year of publication: |
2011
|
|---|---|
| Authors: | Lu, Yao ; Karpova, Elena ; Fiore, Ann Marie |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 1, p. 58-75
|
| Subject: | Textilhandel | Textile distribution | Mode | Fashion | Italienisch | Italian | Internationaler Markteintritt | International market entry | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008990987