Factors influencing international fashion retailers' entry mode choice
Yao Lu, Elena E. Karpova and Ann Marie Fiore
Year of publication: |
2011
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Authors: | Lu, Yao ; Karpova, Elena E. ; Fiore, Ann Marie |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 15.2011, 1, p. 58-75
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