The use of computer vision to analyze brand-related user generated image content
Year of publication: |
2020
|
---|---|
Authors: | Nanne, Annemarie J. ; Antheunis, Marjolijn L. ; Lee, Chris G. van der ; Postma, Eric ; Wubben, Sander ; Noort, Guda van |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 156-167
|
Subject: | Visual brand-related UGC | Computer vision | Pre-trained computer vision | Image mining | Automated content analysis | Data Mining | Data mining | Computerunterstützung | Computerized method |
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