Factors influencing smartphone based online shopping : an empirical study of young Women shoppers
Year of publication: |
2022
|
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Authors: | Shukla, Mahima ; Jain, Vranda ; Misra, Richa |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 5, p. 1060-1077
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Subject: | Indian working women | Internet self-efficacy | Online shopping | Perceived aesthetics | Perceived benefit | Perceived risk | Purchase intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | India | Innovationsakzeptanz | Innovation adoption | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Electronic Commerce | E-commerce |
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