Online footwear sales : drivers and challenges with a perspective of emerging markets
Mahima Shukla, Richa Misra
| Year of publication: |
2021
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|---|---|
| Authors: | Shukla, Mahima ; Misra, Richa |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 4, p. 73-94
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| Subject: | Convenience | Footwear Industry | India | Need for Touch | Product Attribute | Purchase Intention | Website Attributes | Indien | Schuhindustrie | Footwear industry | Website | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2021100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252465