Factors influencing the adoption of mass customization : determinants, moderating variables and cross-national generalizability
Year of publication: |
2006 ; 1. Aufl.
|
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Authors: | Kaplan, Andreas M. |
Publisher: |
Göttingen : Cuvillier |
Subject: | Massenfertigung | Customization | Einflussgröße |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | IX, 188 S. : Ill. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Köln, Univ., Diss., 2006 |
ISBN: | 978-3-86537-917-7 ; 3-86537-917-6 |
Source: |
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Piller, Frank T., (2002)
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Das wirtschaftliche Potenzial von mass customization als Maßnahme zur Erhöhung der Kundenbindung
Stotko, Christof M., (2002)
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