An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Year of publication: |
2010
|
---|---|
Authors: | Haenlein, Michael ; Kaplan, Andreas M. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 4, p. 200-228
|
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kosten-Nutzen-Analyse | Cost-benefit analysis |
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