Factors influencing the choice of maize flour brands by consumers in Nairobi City Country Kenya
Year of publication: |
2016
|
---|---|
Authors: | Karanja, Lilian ; Munyoki, Justus M. |
Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 6.2016, 3, p. 103-126
|
Subject: | consumer behaviour | perceived Quality | brand image | Kenia | Kenya | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Japan | Markenführung | Brand management |
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