Testing the moderating effect of customer characteristics on the relationship between brand management attributes and customer satisfaction among university students in Kenya
Stephen Maore, Prof. Justus Munyoki, Prof. Mary Kinoti, Dr. Joseph Owino
| Year of publication: |
2019
|
|---|---|
| Authors: | Maore, Stephen ; Munyoki, Justus M. ; Kinoti, Mary Wanjiru ; Owino, Joseph |
| Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 9.2019, 3, p. 68-79
|
| Subject: | Branding | Brand Management Attributes | Customer Characteristics | Customer Satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kenia | Kenya |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253787