Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Year of publication: |
2022
|
---|---|
Authors: | Nuseir, Mohammed T. ; El Refae, Ghaleb A. |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 2, p. 215-237
|
Subject: | Higher education | marketing strategy | student's choice | university choice | Hochschule | Higher education institution | Studierende | Students | Marketingmanagement | Marketing management | Studium | University education | Nonprofit-Marketing | Nonprofit marketing |
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