Factors influencing TikTok engagement behaviors in China : an examination of gratifications sought, narcissism, and the Big Five personality traits
Keira Shuyang Meng, Louis Leung
Year of publication: |
2021
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Authors: | Meng, Keira Shuyang ; Leung, Louis |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 45.2021, 7, p. 1-15
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Subject: | Gratifications | Mobile short-form video | Narcissism | Personality traits | TikTok engagement behaviors | Persönlichkeitspsychologie | Personality psychology | China | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait |
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