Factors influencing visual attention : a meta-analysis
Wagner Junior Ladeira, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini and William Carvalho Jardim
| Year of publication: |
2019
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|---|---|
| Authors: | Ladeira, Wagner Junior ; Nardi, Vinicius Antonio Machado ; Santini, Fernando de Oliveira ; Jardim, William Carvalho |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 17/18, p. 1710-1740
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| Subject: | eye-tracking | meta-analysis | Theory of attention to visual marketing | top-down and bottom-up factors | Meta-Analyse | Meta-analysis | Wahrnehmung | Perception | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1662826 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178658